Elevated Content Creator Screening
To celebrate the streaming release of A24's ETERNITY on Apple TV, I managed the logistics and on-site execution of an elevated content creator screening at New York's SoHo House.
The event was designed to immerse guests in the film's whimsical afterlife while creating highly shareable moments for social media.
Upon arrival, creators were welcomed by staff dressed as "Afterlife Coordinators," who remained in character throughout the evening to bring the film's world to life.
I coordinated the installation of a branded step and repeat with professional photography, allowing guests to capture premium event content before the screening.
Working closely with creative partners, I helped bring several custom brand touchpoints to life, including themed passed hors d'oeuvres, signature cocktails named "The Luke" and "The Larry," branded popcorn bags, and custom "Larry's Pretzels" packaging inspired by the film. Guests also personalized branded lunchboxes with themed stickers and created their own bouquets at a custom bloom bar, giving them unique keepsakes to take home alongside curated gift bags filled with exclusive ETERNITY merchandise.
Every element of the evening was thoughtfully designed to reflect the film's tone while encouraging authentic creator content, resulting in an immersive experience that extended well beyond the screening itself.