The Twisted Spine Custom Latte

I partnered with Twisted Spine, New York City's horror-focused bookstore, on a limited-time PRIMATE-inspired Banana Foster Latte promotion. To drive foot traffic and conversation around the film, the first 100 guests to mention the drink received it complimentary, while attendees also took home PRIMATE branded promotional items. The collaboration was amplified across the bookstore's social media channels, creating excitement among both horror fans and local coffee lovers.

Grit BXNG Primate Themed Workout

I managed the logistics for a PRIMATE-themed takeover at GRIT BXNG, where influencers and members of the public participated in a high-energy boxing class inspired by the film. Trainers incorporated themed messaging throughout the workout, while custom cocktails, branded décor, and exclusive merchandise transformed the post-class reception into an immersive extension of the campaign. The event generated more than 1.2 million social impressions through influencer and brand content.