The Dink
Word-of-Mouth Advance Screening
I managed the logistics and on-site execution of a word-of-mouth advance screening for Apple TV's The Dink, bringing together members of the local pickleball community ahead of the film's streaming debut.
The event was designed to create an engaging and shareable experience that reflected the spirit of the film. I coordinated the installation of a branded step and repeat, film standee, and a GlamBOT-style photo booth activation, giving guests multiple opportunities to capture content before the screening.
To further immerse attendees in the campaign, each guest received a curated gift bag placed at their seat featuring branded pickleballs, sweatbands, and wristbands inspired by the film. By tailoring the experience to a community with a natural connection to the movie's subject matter, the screening helped generate authentic word-of-mouth buzz and social content leading up to the film's release on Apple TV.
