Scream 7
Content Creator Gifting
To build anticipation for the film's release, I partnered with influencers Aria Herbst and John Supnik on a custom gifting campaign centered around a viral "burn away" cake. The cake's outer layer featured Ghostface's iconic "Burn it all down" line from the trailer, and when burned away, revealed Ghostface alongside the film's theatrical release date. Each creator also received themed promotional items and Fandango codes to attend an advance theatrical screening, encouraging authentic social content that extended the campaign's reach.
@ariaherbst / Aria Herbst (IG: 30.2K | TT: 93K) @john_supnik / John Supnik (IG: 517K | TT: 1.1M)
Hold My Knots Partnership
I partnered with Hold My Knots, a neighborhood-favorite pizzeria in New Jersey, to create a custom Ghostface-themed pizza celebrating the theatrical release of SCREAM 7. The collaboration extended to the restaurant's social channels, helping amplify the campaign beyond the film's owned platforms.
To generate additional excitement, we hosted a giveaway where fans had the chance to win the limited-edition pizza along with Fandango codes to see the film in theaters. I also coordinated a gifting opportunity with an influencer, who shared the custom pizza with their audience to build anticipation for the latest installment of the franchise.
@holdmyknots (IG: 35.4K)
@arianamelina / Ariana M Colasuonno (IG: 10.5K)
@trinastreats / Katrina Villani (IG: 19.6K)
iHeart Radio Partnerships
I partnered with iHeartMedia to promote SCREAM 7 across several of New York's most recognizable radio stations ahead of the film's theatrical release. The campaign included on-air promotional spots on Z100, featuring radio personality Garrett Vogel, as well as enter-to-win digital giveaways across WKTU, Power 105.1, and Q104.3. Fans had the opportunity to win Fandango codes to see the film in theaters along with $50 gift cards, with multiple winners selected from each station. To further extend the campaign's reach, I coordinated a social media post with Garrett Vogel to generate additional excitement leading up to opening weekend.
Content Creator Combat Class
I partnered with NY Stage and Screen Combat to host an immersive content creator experience inspired by SCREAM 7. I invited eight creators, each with a guest, to learn and perform a choreographed Ghostface fight sequence led by professional fight directors and stunt instructors.
Throughout the event, the SCREAM 7 trailer and soundtrack played in the background, creating an atmosphere that brought the franchise to life while encouraging creators to capture and share their experience across social media. Each attendee also received Fandango codes to see the film in theaters and a gift bag filled with exclusive SCREAM 7 promotional items.
Content Creator Posts
Here are a few posts from the evening that helped us achieve the aforementioned 1.6M reach.
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@sadepaige / Sade Paige (IG: 21.2K | TT: 43.1K)
@jaglever / Rachel Iwanyszyn (IG: 567K | TT: 134.6K)
@samsyndulla / Samantha Catalano (IG: 46.2K | TT: 4.2K)
@jovelroystan / Jovel Roystan (IG: 58.7K | TT: 7.5K)
@leanmeantrashmachine / Lillian Hope (IG: 11.9K | TT: 303.3K)
@iamkaylagreen / Kayla Green (IG: 272K | TT: 26K)
@instorewithsteph / Steph (IG: 1.6K | TT: 36.7K) @jacobellaluongo / Jacobella Luongo (IG: 12.7K | TT: 2.2K)
@veronicaapice / Veronica Apice (IG: 67.6K | TT: 36.1K)
Content Creator Mailers
To celebrate release week, I coordinated a large-scale influencer gifting campaign featuring custom SCREAM 7 mailers sent to creators in the days leading up to the film's theatrical debut. Each package included Ghostface masks, SCREAM 7 apparel, tote bags, a themed candle inspired by the film's "Burn it all down" campaign, and Fandango codes to see the movie in theaters. Creators shared unboxing content across their social channels, generating excitement around the release and extending the campaign's reach to more than 1.7 million followers.
@jackkmcdonagh / Jack McDonagh (IG: 8.4K | TT: 41.3K)
@diaryoftroubledskin / Melodie Perez (IG: 266K | TT: 75.9K)
@ghoul_please / Brittany Petronella (IG: 167K | TT: 869.8K)
@annikaosterlund_ / Annika Osterlund (IG: 52.9K | TT: 163.4K)
@thecreepyandthekooky / Jessica Wexler (IG: 19.6K | TT: 12.2K)
